About GigMatch
Helping people earn more, live better, and retire stronger.
GigMatch helps people find flexible, meaningful side gigs, so they can turn their stuff, interests, and skills into extra income for today's needs and tomorrow's goals.
The research
There's science behind this.
Economist Sendhil Mullainathan and psychologist Eldar Shafir spent years studying what it does to people to have less money than they need. Their argument, in a nutshell: money worries take up mental bandwidth. They crowd out attention and make longer-term thinking harder. Not because people are careless, but because there's only so much bandwidth to go around.1,2
Other researchers have found the same pattern at work. In one study combining field data with a lab experiment, workers who were more worried about money had less cognitive capacity available to them, and that showed up in how they performed on the job.3
Money worries are also widespread, and people feel them. In the American Psychological Association's 2025 Stress in America survey, two in three U.S. adults called money a significant source of stress, and about three in four said they'd had at least one symptom of stress in the past month.4
Our belief: the answer isn't more advice. It's more income, from a carefully matched side gig. Not a draining second job, but something that fits who you are. The best gigs don't feel like work at all. GigMatch was built around exactly that idea.
ReferencesHide references
- Mullainathan & Shafir, Scarcity: Why Having Too Little Means So Much, Times Books, 2013. sendhil.org ↗
- Mani, Mullainathan, Shafir & Zhao, “Poverty Impedes Cognitive Function,” Science, 2013. doi.org ↗
- Meuris & Leana, “The Price of Financial Precarity,” Organization Science, 2018. doi.org ↗
- American Psychological Association, Stress in America, 2025. apa.org ↗
A story of purpose and freedom
George's origin story.
I've met with thousands of people, but I remember meeting one man who shared he wasn't sleeping because he discovered that after nearly 40 years working in the woods, his retirement “fun money” after expenses amounted to only $400 a month. He was both embarrassed and afraid. He had no contingency savings. Life had happened.
George had spent 35 years helping people prepare for retirement. All too often he noticed that despite their best intentions to save, many people fell short because life happened. Illness. Divorce. Caring for aging parents. Many more were living paycheck to paycheck, worried about putting food on the table Friday night. They were financially stressed, and George felt it.
The solution, the industry said, is sacrifice today so you can have a better life tomorrow. Give up your coffee. Downsize. Don't take vacations. Recommendations like that are common. But George had a different idea, one that offered hope and a way to live a better life today and tomorrow.
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He began crafting creative ways to bridge the financial shortfall through options most people didn't even know were right in front of them. George gave people hope.
George asked the man who had worked 40 years in the woods, “If you could live the life you imagined, what would you do?” The man lit up. “I would spend every hour on my boat.” George got an idea. “Have you heard of BoatSetter.com? For 27 days a month, that boat is all yours, but for the other three or four days, you can take people on tours exploring the beautiful Oregon coast. And make $500 every time.” It was life-changing. No more financial stress. And it was life-making. He got to do what he loved and share it with people who loved it too.
If George could do this for one person, why not do it for more? That is when the magic happened and GigMatch was born. Millions of hardworking Americans are caught between living paycheck to paycheck and the pressure to save for retirement. And many retirees are struggling after working their whole lives. It doesn't have to be this way.
George and his team of financial professionals created GigMatch to help people see the possibilities. To view earning, saving, and retiring in a new way. To bridge financial shortfalls. And to create hope.
Meet the leadership team
One idea: help people live the life they want.
We built GigMatch after decades of helping people save for retirement and running into the same wall every time: you can't save what you don't earn. Our team brings together deep expertise in financial services, retirement benefits, and technology.
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Tom Kmak
Chief Executive Officer
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Tom is a financial services veteran whose passion is helping all Americans reach a secure retirement through achievable goals and the saving, investing, and spending habits that support them. As CEO of GigMatch, he has added a new tool to that kit: a way to earn more and live better today and tomorrow.
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George Fraser
Founder, Chief Revenue Officer
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George has spent nearly 40 years helping employers build strong retirement plans, meet their fiduciary responsibilities, and move plan participants from confusion and avoidance to understanding and action. As founder of GigMatch, he took his original idea, showing people how to earn more with what they have, what they know, and what they enjoy, and made it available to everyone.
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Brad Williams
Chief Product & Technology Officer
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Brad has been building custom software systems professionally since 1993, with a track record of making complex projects succeed. Thrilled to be working on the many challenges of building a unique product from scratch, Brad and his team translate the company vision into delightful and empowering technology.
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Adam Kmak
Client Success Officer
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Before joining GigMatch, Adam spent nearly a decade pursuing a dream career while taking on gig work, giving him firsthand insight into the realities gig workers face. With a background in consulting, he works with the GigMatch team to tailor each client's onboarding and ongoing support, helping every launch succeed and each program thrive over time.
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Kathy Heasley
Chief Marketing Officer
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Kathy has spent more than 40 years turning ideas into reality for entrepreneurs and business leaders worldwide, shaping them into brands that connect with people and solve real problems. She loves helping people succeed so they can live with purpose and meaning, and she is doing all of that at GigMatch.